The famous luxury brand Gucci has found itself in some hot water this week after the brand launched a black wool sweater which resembled blackface. The famous American rapper T.I has stepped up and urged his followers to boycott the brand. Not only T.I, American film director, Stan lee has announced that he will be boycotting the brand too.
However, Gucci has apologized and discontinued selling its balaclava jumper that sparked an outrage among social media users.
In a Twitter post Wednesday, the Italian luxury brand said it “deeply apologizes for the offense caused by the wool balaclava jumper.”
“We can confirm that the item has been immediately removed from our online store and all physical stores,” Gucci said in a statement on Wednesday. “We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”
Part of its Fall-Winter collection, the top is a black turtleneck sweater that pulls up over the bottom half of the face with a cut out and oversized red lips around the mouth and retails around $ 890 which is around Rs 63,332.
This is not the first time when a luxury brand has been accused of using such imagery. In December, Prada said it was no longer selling a line of accessories that featured a character with brown skin and exaggerated red lips after complaints they resembled blackface.