We have all seen NaMo t-shirts, coffee mugs and other merchandise, but, now in a first, there’s a Modi-themed café in Tamil Nadu.
Rodi Resto in Kovilpatti, Thoothukudi district, has been functioning since 2017 but the interiors were recently Modi-fied to fit the NaMo theme. The re-designed and re-look café was launched on Thursday and the owner, Dinesh Rodi says that by this initiative, he hopes people will come to know about the “achievements” of the Prime Minister.
“My wife Sowmya Sarathy spearheaded this initiative. She was inspired by Modi’s woman-centric schemes like Ujwala where their needs were being addressed for the first time in the country,” Dhinesh Rodi, owner and a BJP youth-wing functionary said.
“It is generally thought that Modi is not a popular leader in Tamil Nadu. This is our little initiative to show our support for the 2019 parliamentary elections and to hold hands with other Modi supporters in the state,” said Dhinesh Rodi.
The pictures of the café have already started gaining a lot of attention on social media, especially on Twitter. These pictures will be inaugurated this week by Poonam Mahajan, BJP MP and youth wing national president.
“Nation with NaMo, an organisation which has been tracking Modi’s brand’s engagement and awareness in the country. They have reached out to us and asked us to provide them with feedback from our customers when they open,” Dhinesh said.
NaMo app, which sells Brand Modi merchandise, has also contacted Rodi for selling some of them in his café.
The café interiors prominently feature Awas Yojana, Mudra, Make in India, Ujjwala, Mann Ki Baat, Uri Attack and Surgical Strike are some of the schemes. Dinesh said that these schemes will bring attention to the good work that Modi has done for the country but will also bring awareness to the people on certain special schemes which they could benefit from.
Not only this, Dinesh Rodi also named one of the café extra-large milkshakes as ‘Demonetization’ and said this theme will run through food as well.