Representative Image.

All three private telecom operators in the country, Vodafone Idea Ltd, Bharti Airtel Ltd and Reliance Jio Infocomm Ltd, said they will raise tariffs of their prepaid voice and data services effective this month.

The telecommunications company have argued these measures are optimally suited for shoring up revenue as the industry claims it is crippled by the increasing financial crunch.

The increases in most plans announced by the three operators on Sunday evening are in the range of 15-47%.

The new tariffs for Vodafone Idea and Bharti Airtel will be effective starting Tuesday, December 3, Reliance Jio’s revised tariffs will come into effect on 6 December.

Airtel’s top-tier tariff plan now costs Rs 2,398, providing customers with 365 days of validity comprising unlimited calls, 1.5GB data per day, and 100 SMS per day. There is a Fair Usage Policy (FUP) limit on the unlimited calls made to other networks. The customer will be charged at 6 paise per minute after exhausting 12,000 minutes. This plan was earlier priced at Rs 1,699 with the exact same offerings. Airtel has stated that the increase in the tariff stands at Rs 1.64 per day.

Additionally, Airtel has merged its popular ₹169 and ₹199 plans into a single ₹248 pack. Their previous 28-day validity remains the same. The tariff hike for users of its ₹169 pack comes to be 47%, although customers will now get 1.5GB of data per day, 50% more from what they were getting earlier and the same as what the ₹199 plan user was enjoying.

Similarly, Vodafone Idea now charges Rs 2,399 for its top-tier prepaid plan, crediting customers’ account with unlimited voice (along with 12,000 minutes for off-net calls), 1.5GB data per day, and 100 SMS per day spanning over 365 days from the date of activation. The yearly plan was priced at Rs 1,699 earlier with the same bundle.

Vodafone Idea also announced new plans for prepaid products and services with validity periods of 2 days, 28 days, 84 days and 365 days.

As for Reliance Jio, the company has suggested the tariffs will be hiked by up to 40 per cent, without revealing the new plans. However, the Mukesh Ambani owned Telecommunication Company has said its plans will deliver up to 300 per cent more benefits than its competitors.

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