Ahead of upcoming Lok Sabha elections, over 30,000 political or national-interest advertisements have popped-up over the online social media network, Facebook.
According to Facebook’s Ad Library Report, the expenditure of a total of 30,457 ads is around Rs 6.54 crore.
A page called ‘My First Vote For Modi’ accounts for the largest number of ads by number (2,765), while ‘Bharat Ke Mann Ki Baat’ stood second (2,429). ‘Namo Supporters’ was third with 2153 ads. All these pages account to the incumbent Bharatiya Janata Party (BJP).
Among the highest spender on advertisements, ‘Bharat Ke Mann Ki Baat’ page entitled to the highest number. According to the latest report, the page spent over Rs 20 lakh between March 10 and March 16.
Meanwhile, the BJP is noted to be the top searched term, followed by its political rival, Congress. Prime Minister Narendra Modi was at the third and Congress President Rahul Gandhi was pushed back to the fourth.
Keeping in my mind the role of social media as a major factor in elections, the Election Commission of India had released a Modal Code of Conduct for digital platforms too.
At the same time, in an attempt by the social media giant to increase transparency in advertising, a summary of the library and data for ads viewed in India is being published weekly.