An inspiration to Indian entrepreneurs, V.G. Siddhartha hails from Chikkamagaluru, a district in the Southern parts of Karnataka. The 58-year-old better known for his preponderant restaurant chain Cafe Coffee Day (CCD), comes from a family of largest individual coffee planters with a history of 130 years.
Another famous link to Siddhartha is veteran BJP leader S.M. Krishna who held various cabinet positions. The coffee king is married to Malavika Krishna, daughter of the former Karnataka Chief Minister and Maharashtra Governor.
A post-graduate in Economics from the famous St. Aloysius College under Mangalore University, Siddhartha took his maiden steps to become the first generation coffee entrepreneur in his family in 1993. The first roasted beans came out of Siddhartha‘s pocket with Amalgamate Bean Company (ABC), a coffee trading venture. Currently, with a turnover of 25 billion rupees, Siddhartha kept it brewing from the initial valuation of 60 million rupees.
In a short span of 3 years, Siddhartha sailed smoothly towards expanding his business in the coffee industry with the opening of the first-of-the-many-to-come outlets of the famous Cafe Coffee Day in Brigade Road, Bengaluru. With about 15,000 acres of coffee plantations in his name, Siddhartha soon became a coffee magnate. In past two decades, the number of outlets grew to 1,750 across the country along with over 60,000 coffee vending machines at every nook-and-corner, becoming the sole ruler of coffee kingdom in India.
The huge success in India paved the way for CCD to move beyond geographical borders. Presently, the company has outlets in Malaysia, Austria, and the Czech Republic.
Interestingly, the heydays of the now coffee king spoke another story. At the robust age of 26, Siddhartha launched himself into the business world by attaining a stock card worth 30,000 rupees along with an insurance company Sivan Securities with his father‘s investment. Renamed as Way2Wealth Securities Ltd, its venture capital division Global Technology Ventures (GTV) is one of the largest investment banking and stock brokerage company.
Apart from his booming success in the coffee industry, Siddhartha was the largest individual shareholder in the medium-sized information technology enterprise MindTree. However, in a major bid recently, he sold his entire stake to Larson & Turbo Ltd. This decision drew a lot of flak for internal discrepancies.
In 2006, Siddhartha launched himself into the hospitality sector with “The Serai” brand under the Coffee Day Hotels and Resorts.
However, the shimmer of success dimmed post-2017 Income Tax (IT) department raids at various offices under The Coffee Day Group. The recent unfolding of events wherein Siddhartha has been reported missing also points towards the tumultuous roller coaster ride the coffee king was having since the raids.