Remember the 87-year-old cricket fan who cheered for team India in the World Cup match against Bangladesh in Edgbaston?
Well, thanks to her overnight popularity, Charuralata Patel is now the face of the PepsiCo ad campaign according to a report published in a leading daily.
Charulata whose vuvuzela-blowing images won thousands of hearts on the internet and has now been roped-in by Pepsi-Co as its face for its latest swag campaign.
Her ‘fan moment’ photos with Indian Cricket team captain Virat Kohli and Rohit Sharma wearing a tricolour scarf, in Birmingham were shared widely on social media fetching her compliments, many calling it “Moment of the day”.
As per the report, PepsiCo will cast her as a “swag star” through the ongoing ICC Cricket World Cup being hosted by England and Wales.
While PepsiCo is currently running the “swag” campaign with the hashtag #HarGhoontMeinSwagHai and Patel seem to be the best choice as she expressed her passion for the game with a “swag”.
Captain Virat Kohli also hailed Charulata’s energy and passion also posted images with her on Twitter and said, “Also would like to thank all our fans for all the love & support & especially Charulata Patel ji.”
Also would like to thank all our fans for all the love & support & especially Charulata Patel ji. She’s 87 and probably one of the most passionate & dedicated fans I’ve ever seen. Age is just a number, passion takes you leaps & bounds. With her blessings, on to the next one. 🙏🏼😇 pic.twitter.com/XHII8zw1F2
— Virat Kohli (@imVkohli) July 2, 2019
Earlier, industrialist Anand Mahindra also commented on Charulata’s enthusiasm.
Mahindra, who said he did not watch matches, tweeted that he had started watching the match due to the presence of Patel and promised to “reimburse her ticket costs for the rest of the India matches.”