P.V. Sindhu, Badminton, Li Ning, 50 crore sponsorship, Chinese sports brand
courtesy: twitter
World Championship silver medallist P V Sindhu has signed a four-year sports sponsorship deal nearly worth Rs 50 crore with Chinese sports brand Li Ning.

On Friday, Mahendra Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li Ning in India made an official statement about the deal. “Sindhu’s deal is one of the biggest in world badminton. It is close to Rs 50 crore for sponsorship and equipment,” he said.
Speaking to media, Kapoor claimed that the deal is very similar to Puma’s deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. ” Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment, so it is close to Rs 50 crore,” he explained.
Kohli had signed a reported deal of Rs 100 with the international brand Puma in 2017 for a period of eight years, which came down to 12.5 crores per annum.
Sindhu was ranked the world’s seventh-highest paid sportswoman on the Forbes list last year. The badminton player caught the eyes of the big names in the industry after her stint at the Rio Olympics to become the first Indian woman to win a silver medal in the game.
Li-Ning signed its first deal with Sindhu for a period two years in 2014-2015 for a sum of Rs.1.25 crore a year.

In 2016, Sindhu was back with Yonex for a Rs 3.5 crore per year contract for a period of three years.
The eye-catchy deal comes after her compatriot Kidambi Srikanth was offered Rs 35 crore over a period of four years by the same company in January.

Other players roped in by Li-Ning are men’s doubles pair of Manu Attri and B Sumeeth Reddy for a deal of Rs 4 crore each for two years, and Parupalli Kashyap, former Commonwealth Games champion has been offered an Rs 8 crore deal for two years.

Earlier last year, the Chinese sports brand had also signed a two-year deal with the Indian Olympic Association. The deal covers competition and training apparel, leisure-wear and footwear to the Indian athletes and officials for the 2020 Tokyo Olympics.


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