WhatsApp on Wednesday announced the appointment of Abhijit Bose as head of WhatsApp India.

Bose, who has served as the CEO and co-founder of Ezetap, will build WhatsApp’s first full country team outside California. The office will be headquartered in Gurgaon.

Earlier this year, WhatsApp released the ‘WhatsApp Business app’ for small business owners and the ‘WhatsApp Business API’ to serve larger businesses that engage with customers at scale.

“As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” Matt Idema, chief operating officer of WhatsApp, said in the statement.

“WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It’s not only how so many families stay in touch, but increasingly it’s how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy,” Bose said.

Bose is a graduate of Harvard Business School and Cornell University. Bose co-founded Ezetap in 2011. Ezetap is an electronic payments company.

WhatsApp was founded by Jan Koum and Brian Acton who had previously spent 20 years combined at Yahoo. WhatsApp joined Facebook in 2014 but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.

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