Flipkart Supermart
Representative Image

Indian e-commerce giant Flipkart announced the launch of its online grocery store, Flipkart Supermart, in Mumbai on Wednesday.

Flipkart had done a soft launch for the online grocery store in the city in February. As of now, Flipkart Supermart delivers to 91 pin codes in Mumbai, covering 85-90 percent of the city.  Having ventured into the online grocery business almost a year and a half ago, the Walmart-owned company comes to Mumbai after its success in Delhi, Hyderabad, Bengaluru, and Chennai.
For the Supermart in Mumbai, the fulfilment centre for groceries has been set up in Bhiwandi for has set up a fulfilment centre in Bhiwandi. The online grocery store will offer 10,000 products, which also includes 600 to 700 of its private labels. Grocery is one of the biggest retail categories in India is valued for bringing in USD 400. Manish Kumar, Flipkart Head of Grocery in a statement to reporters said, “Grocery is the space which is going to give the next level of e-commerce growth. However, it is one of the toughest categories from an online perspective. We are cognizant of it. We built a dedicated supply chain for groceries.” He further added that the company’s grocery business had grown massively over the last year.
“Grocery has started giving stickiness to the platform also because customers who buy grocery come back to the platform to buy something else as well,” he further added. According to him, Flipkart is also studying the market and slowly intends to venture into the daily milk delivery space in the near future. Despite having several other players in the domain, Flipkart is sure of making its mark in the sector considering Walmart’s backing.


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