Robert Downey Jr with a OnePlus 7 Pro in his hand. (Source: OnePlus)

OnePlus is back with a bang! Just a day after the official release of OnePlus 7 Pro in India, the premium smartphone maker unveiled its latest marketing strategy featuring Robert Downey Jr.

By roping in Robert Downey Jr, One Plus intends to use the actor’s face across Asia, with its home country and India as well.

Imagine Iron Man using a smartphone! Sounds interesting right?

Talking about One Plus’ association with Robert, Pete Lau, Founder, and CEO of OnePlus, said, “We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family.”

The One Plus campaign featuring Robert Downey Jr. will be appearing in a series of brand creative over several mediums across India and China starting with the OnePlus 7 Series phones.

This, however, is not the first smartphone association for Robert Downey Jr. HTC paid Robert Downey Jr. $12 million for a two-year global marketing campaign six years ago.

“The long-term campaign celebrates the disruptive role that OnePlus has played in the smartphone industry… Riding on the immense popularity of the iconic actor, the new ad creative will talk about OnePlus’ much-awaited upcoming flagship,” a statement said.

According to Counterpoint Research, Samsung had a 44 percent share of the premium smartphone (Rs 30,000 and above) market in India in the March 2019 quarter. OnePlus and Apple had 26 percent and 19 percent share, respectively, in the said quarter.


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