With the hefty target of putting a check on sharing fake news on it’s messaging platform, tech giant Whatsapp has rolled out its first ever television campaign in India.

The Facebook-owned instant messaging application earlier launched two phases of a radio campaign to create awareness among its users.

The first phase of the campaign kick started on August 29 this year. The ads were rolled out across 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.

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The second phase of the campaign started on September 5 with radio ads across 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.

And now with its latest effort to raise awareness about fake news and harmful rumours, Whatsapp made three ad films for TV, Facebook and YouTube. The videos are part of a campaign titled “Share Joy, Not Rumors” and were made available in ten languages so as to reach the diverse user base of WhatsApp.

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In each of its film, the main character shares an important message of not spreading rumours and to use WhatsApp controls such as the option to leave groups that could be propagating misinformation and how to block unknown senders.

In its statement, WhatsApp highlighted that the private messaging app is designed to help friends and family communicate as well as help users connect with a business that is important to them.

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“WhatsApp cares deeply about the safety of users in India and is committed to help addressing the challenge of misinformation in India by empowering users with new controls and working with local partners to step up education on this challenge,” it added.

The film is slated for release just before the state elections in Rajasthan and Telangana.


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